AI for marketing: segmentation, campaigns, A/B testing

This full-day workshop enables marketing teams to leverage artificial intelligence to refine segmentation, generate targeted campaigns, and conduct AI-assisted A/B testing. Through demonstrations and hands-on sessions, you will learn to build data-driven marketing scenarios and optimize performance.

Learning Objectives:

• Understand advanced segmentation methods using machine learning.
• Automatically generate personalized campaign content.
• Set up and analyze AI-assisted A/B tests.
• Optimize budgets and messages based on generated insights.

Target Audience:
Marketing managers, product owners, data analysts, and community managers looking to incorporate AI into their campaigns.

Duration:
1 day (9:00–12:30 & 13:30–17:00).

Number of Participants:
Maximum 12 participants.

Prerequisites:
Basic knowledge of marketing channels and CRM or email marketing tools.

Program:

Morning: Segmentation & Campaign Generation

• Clustering techniques and customer scoring.
• Persona creation and dynamic targeting.
• Workshop: automatic segment creation and associated messaging.

Afternoon: AI-Assisted A/B Testing

• Implementing A/B tests with AI-driven recommendations.
• Analyzing results and adjusting campaigns.
• Hands-on exercise: simulation and real-time optimization.

Pricing:

• Open enrollment: €700 excl. VAT per participant
• In-house: on request, tailored to your needs

Methods Employed:

• Live demonstrations
• Guided practical workshops
• Real-world case studies

Evaluation:

• Knowledge validation quiz
• Presentation of optimized scenarios

Accessibility:
Our sessions are accessible to people with disabilities. Please contact accessibility@eurekia-learning.com to arrange accommodations.

Contacts:

• Quality referent: Jihane Khouzaimi (06 69 53 77 75 – contact@eurekia-learning.com)
• Pedagogical referent: Hatim Khouzaimi

Note:
This workshop will help you structure more relevant campaigns and measure their impact using AI.