Paris, France
Description :
This full-day training enables you to fully understand and leverage the potential of generative AIs in your marketing activities. Through live demos, real-world case studies, and targeted exercises, you will learn to identify the most relevant use cases, craft effective prompts, and integrate these new tools into your daily workflows.
Learning Objectives :
- Understand the fundamentals of generative AI and its impact on marketing.
- Identify relevant use cases for marketing teams in their daily work.
- Get started with Prompt Engineering to interact effectively with AI tools.
- Apply AI features on real marketing scenarios.
- Be aware of limitations, risks, and best practices.
Target Audience :
Marketing, communications, product, and digital leads and specialists.
Duration :
1 day – 9:00–12:30 & 13:30–17:00
Number of Participants :
Maximum 12 participants.
Prerequisites :
A laptop with Internet access. No technical skills required.
Program :
1. Introduction to Generative AI (1h)
- Definitions & the difference between classical (predictive) AI and generative AI
- Major impacts on organizations
- Key players: OpenAI, Google, Microsoft, etc.
- Overview of general-purpose tools (ChatGPT, Copilot, Gemini…) and marketing-specific platforms
2. Marketing Use Cases (2h)
- Market landscape and competitive uses
- Text content generation: ideation, copywriting, messaging, market research, SEO content…
- Visual & audio generation: images, videos, print materials, presentations, audio
- Productivity tools: meeting summaries, email management
- Interactive, targeted demonstrations
3. Prompt Engineering (1h)
- Basic and advanced techniques accessible to all
- 9-step framework for crafting effective prompts
4. Hands-On Workshops (2h30)
- Work on your own marketing use cases: content generation, prompt design, automation
- Coaching and personalized feedback
5. Risks, Limitations & Conclusion (30 min)
- Data security & confidentiality
- Ethical and regulatory considerations
- Corporate best practices
- Discussion, debrief, next steps
Pricing :
- Open enrollment: €700 excl. VAT per participant
- In-house: on request, based on your business needs
Methods Employed :
- Theoretical inputs
- Case studies and subgroup workshops
- Concrete experience sharing
Evaluation :
- Positioning quiz at start and end of session
- Hands-on workshop with immediate feedback
Delivery Mode :
In-person or live via videoconference (Microsoft Teams). A computer with webcam and microphone is required.
Accessibility :
Our sessions are accessible to people with disabilities. Please contact accessibility@eurekia-learning.com to arrange accommodations.
Our sessions are accessible to people with disabilities. Please contact accessibility@eurekia-learning.com to arrange accommodations.
Contacts :
- Quality referent: Jihane Khouzaimi (06 69 53 77 75 – contact@eurekia-learning.com)
- Pedagogical referent: Hatim Khouzaimi
Note :
This one-day training offers a comprehensive and practical overview of AI in marketing. Content can be tailored to your context and experience level.
