Entries by Jihane Khouzaimi

GEO: 5 powerful tips to boost your visibility with LLMs

Good news: adapting to GEO (Generative Engine Optimization) doesn’t require relearning everything from scratch. It’s mainly about extending your solid SEO practices and developing new reflexes centered on structuring information and ensuring reliability. Here are the concrete areas to focus on to align your strategy with GEO requirements. 1. Create content designed for both AI […]

GEO (Generative Engine Optimization): what is it?

We increasingly hear people saying that “SEO is dead, long live GEO” – especially among those who enjoy proclaiming the dawn of a revolution. Should we panic and throw away years of best practices in search engine optimization? Certainly not. In reality, traditional SEO (Search Engine Optimization) isn’t “dead”: it’s evolving. A new discipline is […]

NotebookLM and its alternatives: information retrieval at the heart of business needs

NotebookLM, Microsoft AI Search, RAG… these are names I keep hearing in companies. Indeed, I’ve noticed a recurring challenge: employees struggle to quickly find the information they need. Whether it is an HR chatbot to query internal policy, a tool to retrieve business procedures, or an assistant to navigate massive document databases, the demand is always […]

Introducing COPILOT(): Excel’s useful AI-powered function !

What if writing complex formulas in Excel became as simple as writing a sentence? Introduced in August 2025, the new COPILOT() function transforms the traditional use of spreadsheets by directly integrating AI — and without scripts.   1. What is the COPILOT() function? It is a native Excel formula — just like SUM or IF […]

The “Analyst” agent: where Excel meets avanced data analysis

1. What is the “Analyst” agent? Analyst is an intelligent conversational agent integrated into Microsoft 365 Copilot, designed to assist you in data analysis without requiring complex technical skills. It acts like a “qualified data analyst” at your fingertips, capable of processing and synthesizing your information seamlessly. Built on an advanced reasoning model, post-trained on […]